Privacy Policy
Last updated: 13 August 2026
1. Information we process
- Images you upload – the person photo and garment image you provide to generate a try-on.
- Generated results – the try-on images produced from your uploads, held only long enough to show them to you.
- Optional inputs – details you choose to enter, such as height, weight, and clothing type for a size estimate.
- Garment barcodes – if you type the barcode number printed on a garment’s tag, that number is sent to us to look the garment up in that shop’s catalogue. A barcode identifies a garment, not a person. When a barcode matches nothing, we keep a count of how often that number was looked up in that shop, so the shop can fix the gap in its catalogue; the count is not linked to you or to your visit.
- Visit credential and device value – when you scan a shop’s QR code, we keep a random value in your browser’s own storage to help run that visit and apply the shop’s try-on limits. It is not linked to your name, phone number or face, is different for each shop, and is removed when you clear your browser data.
2. How we use it
We process your uploaded images and inputs solely to provide the Service – that is, to generate the try-on preview and any size estimate you request, and to show the result back to you. We do not use your images to train models, and we do not sell your data.
3. Processing in your browser
Several checks – including detecting whether a photo contains a clear, front-facing person and estimating body proportions – run first in your browser using on-device models. In the ordinary case the photo is not sent to us for that purpose.
There is one exception. If the on-device check cannot find a usable person in your photo, we send that photo to our AI processing provider for a second opinion, so that a good photo is not rejected by mistake – our own check is imperfect and is prone to this. This happens only for a photo the on-device check has already rejected; a photo it accepts is not sent for checking. The provider is the same one described in section 4, and the same private storage and short deletion window apply.
4. Third-party processors
To generate try-on results, validate garment photos, re-check a person photo our own on-device check could not read (see section 3), and remove image backgrounds, your uploaded images are transmitted to our third-party AI processing providers. These are fal.ai, which hosts and runs the models, and OpenAI, whose image model produces the try-on result through fal.ai. These providers process the images to return a result, and both may scan images automatically to detect illegal content.
Both providers are based in the United States, so your images are processed there. We select providers that we consider appropriate for this purpose, but their handling of data is also governed by their own policies.
We instruct fal.ai to store your images privately, so that they are accessible only to us and not to anyone else holding a link, and to delete them automatically within a short window. We do not opt in to any provider programme that would allow your images to be used to train their models.
5. Retention and deletion
Uploaded images and generated results are temporary. On our own systems they are deleted when you choose "Start over", when your session ends, or after the applicable retention window – whichever comes first. We do not maintain a long-term library of your uploads.
Copies held by our AI processing providers while they do the work are deleted automatically within the short expiry window we set on them, which is aligned with our own retention window. OpenAI may separately retain data for a limited period for abuse monitoring, as described in its own policies.
Separately, the anonymous usage counts described in section 6 are kept for up to 180 days and then deleted automatically. They contain no images and nothing that identifies you.
6. No accounts; no cross-site tracking
The Service does not require an account and does not use advertising or cross-site tracking cookies.
We do record anonymous, first-party counts of how far a visit got through the try-on – for example, that a photo was uploaded, or that a result was shown – so we can find and fix the steps that are not working. Where you reached the Service by scanning a shop’s QR code, these counts also record which shop that was, so a shop can see how the try-on performed in its own store. They are tied only to a random identifier that lives in your browser tab and is discarded when you close it. They contain no images, no name or contact details, no IP address, and no device identifier, and they cannot be linked to you or to any other visit. See our Cookie Policy for details.
7. If you contact us
This section is separate from section 6 above: it is about the contact and pilot-enquiry forms on our website, not the try-on Service, and it does identify you – unlike the anonymous counts section 6 describes.
If you submit our contact form or request a pilot, we collect your name, email address, the category you select (for example, "Pricing" or "Pilot programme"), and the message you write. We use this only to respond to your enquiry.
To do that, this information is stored on our own servers and sent through our transactional email provider, Brevo, so it reaches our team and so we can send you a short acknowledgement that we received it. We do not use it for advertising, and we do not add you to a marketing or newsletter list from a form submission alone.
We keep enquiry submissions for up to 365 days and then delete them automatically.
8. Your rights
Depending on your location, you may have rights over your personal data, such as the rights to access, correct, or delete it. Because uploads are deleted rapidly and we hold no account, we typically hold very little about you. To make a request or ask a question, contact [CONTACT EMAIL].
9. Changes to this policy
We may update this Privacy Policy from time to time. Material changes will be reflected by updating the "Last updated" date above.
10. Contact
For privacy questions, contact [COMPANY NAME] at [CONTACT EMAIL].